Who We Are and Why UK Players Trust Us

We’re a team of gambling experts, statisticians and British players tired of vague promises from online casinos. Our goal is to test, compare, and rank platforms based on facts — not promotions. From payout times to real bonus terms, we dig into what really matters. No fluff. Just data and direct experience.

Unlike many review sites, we don’t sell top spots. Every ranking is backed by independent analysis and player reports. We work from the UK, play at the same sites as you, and fight the same frustrations. Our mission is to cut through the noise and help you play smarter — with confidence, not guesswork.

Everything we publish is based on live data, direct testing and real UK player feedback. That’s why people trust us.

Holly Bradshaw

Lead Casino Analyst

Connor Reeves

Head of Research

Jasmine Patel

Compliance Expert

Ethan Mitchell

Bonus Strategy Advisor